Electric Vehicle (EV) charging solutions for your retail location.

There are three typical pricing structures used by retailers; profit center and source of revenue, cost recovery, and no fee.

While the no-fee scenario may still be profitable due to increased customer spend, retailers investing in public EVSE can use fee structures to create a balance between dwell times and customer turnover. Estimates performed by Atlas Public Policy found that the average value a charging station delivered to a retail business for scenarios with a 25-to-50 minute dwell time was over five times greater than scenarios with 50-to-75 minutes of dwell time. Businesses with different ticket sizes will likely find different optimal fee parameters to maximize in-store spend. Fortunately, with networked chargers, tuning these values over time can be done remotely at scale across the EVSE infrastructure. 

Additionally, several retailers are beginning to explore the creative use of in-store product discount rebates for charging sessions to promote in-store foot traffic and increased overall spend per visit, especially in gas stations, highway stops and other short dwell time scenarios where DC Fast Chargers are part of the EVSE portfolio.